Marketing

Explore the analytic and decision-making skills needed to manage marketing resources and activities in both a domestic and global context.

Today’s business organizations need leaders who can design and implement high-return, cost-effective marketing strategy, which includes digital and non-digital marketing activities. If this resonates with you, this concentration may be a good fit.

Courses

In this concentration, you will:

  • Explore the fundamental theories and concepts of marketing such as consumer behavior, customer relationship management, channels of distribution, and the marketing mix.
  • Examine the fundamentals of service marketing, including total quality management, customer perception, and services pricing.
  • Gain the creative and decision-making skills required to develop and implement effective marketing strategies.

Degree Requirements and Plan of Study

  • 181 total quarter credits
    • General education courses (45 cr.)
    • Business courses (61 cr.)
    • Concentration courses (15 cr.)
    • Elective courses (55 cr.)
    • Capstone course (5 cr.)

Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.

This sequence represents the minimum credit requirement for program completion. The number of credits for completion will vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your transfer credits that Walden would accept, call an enrollment specialist at 855-515-3563.

Business Courses

Course Code Course Credits
Course Code LDRS 1001 Course Personal and Organizational Leadership Credits (6 cr.)
Course Code BUSI 1002 Course Introduction to Management Credits (5 cr.)
Course Code ACCT 1004S Course Fundamentals of Accounting Credits (5 cr.)
Course Code STAT 2002 Course Business Statistics Credits (5 cr.)
Course Code ECON 1002 Course Microeconomics Credits (5 cr.)
Course Code BUSI 2001 Course Business Law Credits (5 cr.)
Course Code DSCI 2010 Course Data Science Essentials Credits (5 cr.)
Course Code MRKT 3001 Course Marketing Credits (5 cr.)
Course Code HRMG 3001 Course Human Resource Management Credits (5 cr.)
Course Code FNCE 3001 Course Financial Management Credits (5 cr.)
Course Code ISYS 3001 Course Information Systems in Enterprise Credits (5 cr.)
Course Code BUSI 3010 Course Operations Management Credits (5 cr.)

Concentration Courses

Course Code Course Credits
Course Code MRKT 4501 Course Marketing Management Credits (5 cr.)
Course Code MRKT 4504 Course Global Marketing Credits (5 cr.)
Course Code MRKT 4503 Course Strategic Services Marketing Credits (5 cr.)

Elective Courses

Choose 11 courses from general education, BS in Business Administration, other Walden bachelor’s degree programs, or Accelerate into Master's (AIM) courses. At least two courses must be at the 3000 level or higher. Your elective credits should total 55 to meet your program requirements. You may also be eligible to transfer previous credit to meet your elective requirements for this online business administration degree. Note on Minors: Electives can also be used to complete a six-course minor.

Capstone Course

Course Code Course Credits
Course Code BUSI 4900 Course Capstone: Strategic Business Management Credits (5 cr.)
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